From the 12 thumbnail sketches of the logo design, I narrowed it down to three that best fit the client’s requirements for the logo: it must contain a box, a truck and ice cream and only be three colors.

Jubilee Gourmet Ice Cream Shipped with a Cherry on Top!

In the original sketch, I named this Dip & Ship, but I played with the “cherry” tagline and came up with Jubilee. I liked the tagline and the design incorporated everything the clients wanted. I made the box into a truck with a scoop of ice cream coming out of it. The cardboard box is conveniently the same color as a ice cream cone. And, there is of course, a cherry on top!  This logo could easily be printed as a sticker to be put on boxes or made into magnets with the website address for reordering.

Cow Licks: From Our Farm To Your Freezer

This Logo didn’t have a box, but I liked the idea of the ice cream coming straight from the farm and playing with the idea even more with cow print on the truck. Again, I put a scoop of ice cream on top of the truck and designed the name to fit into the scoop.

eScoops: Deliciousness Delivered

I liked this design best. It incorporated everything the client wanted and had the nostalgic feel I was going for. The pink and white stripes in the background, not only reflect vanilla and strawberry ice cream, but look like wallpaper one might find in an old-fashioned ice cream parlor. Here again I used the box/truck with a scoop of ice cream coming out of it. I had another version of this that I liked better, but it didn’t have the box/truck that the client wanted: