Category: Design

Mock-ups of Ice Cream Company Logo

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From the 12 thumbnail sketches of the logo design, I narrowed it down to three that best fit the client’s requirements for the logo: it must contain a box, a truck and ice cream and only be three colors.

JubileeJubilee Gourmet Ice Cream Shipped with a Cherry on Top!

In the original sketch, I named this Dip & Ship, but I played with the “cherry” tagline and came up with Jubilee. I liked the tagline and the design incorporated everything the clients wanted. I made the box into a truck with a scoop of ice cream coming out of it. The cardboard box is conveniently the same color as a ice cream cone. And, there is of course, a cherry on top!  This logo could easily be printed as a sticker to be put on boxes or made into magnets with the website address for reordering.

CowLicksCow Licks: From Our Farm To Your Freezer

This Logo didn’t have a box, but I liked the idea of the ice cream coming straight from the farm and playing with the idea even more with cow print on the truck. Again, I put a scoop of ice cream on top of the truck and designed the name to fit into the scoop.

eScoopseScoops: Deliciousness Delivered

I liked this design best. It incorporated everything the client wanted and had the nostalgic feel I was going for. The pink and white stripes in the background, not only reflect vanilla and strawberry ice cream, but look like wallpaper one might find in an old-fashioned ice cream parlor. Here again I used the box/truck with a scoop of ice cream coming out of it. I had another version of this that I liked better, but it didn’t have the box/truck that the client wanted:

escoops2

We all Scream for Ice Cream

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Our first project is to design a logo for a pretend client. We had three options to choose from, and I picked the online ice cream company, because I love ice cream! We have certain parameters given to us by the “client.” Here are my initial thoughts on the perspective design:

My Inspiration: There’s something nostalgic about ice cream. Somehow this creamy comfort food brings out the child in all of us. Kids old and young can be found licking rainbow sprinkles off their chocolate-vanilla twists. Because of this, the emphasis of the logo must be the ice cream. In terms of color, the “client” is limiting us to just three, so incorporating the trio of colors found in Neapolitan ice cream (pink, cream and light brown) seems appropriate.

 

The light, pastel colors also give it an old-fashioned feel, like those SomeEcards that are floating around Facebook.

I found a number of ice cream companies with oval logos and script font. I’d like to continue the old-fashion theme with a similar font, like brush script or palace script. However, the client would like a rectangular-shaped logo.

In contrast to the old-fashioned theme, the consumer will order their ice cream online for home delivery. The “client” wanted to incorporate a shipping truck and once again nostalgia kicked in and I thought of the ice cream trucks from my childhood.

Another aspect the client requested in the logo is a box. A couple ice cream companies online show their insulated shipping container. However, for the logo design, perhaps a regular cardboard box may be better.